Compare And Contrast Coca Cola And Pepsi - 941 Words

Coca-Cola Pepsi As we all go about our day, we rush to place to place. Around us there are things for sale, people everywhere trying to make money. As we are rushing around, we all tend to get thirsty as we have a thousand things going on. In America we have dozens of choices when it comes to soft drinks, although the two most widely known are Coca-Cola and Pepsi. Many are often stuck between choosing Coke or Pepsi; even though they are slightly different in appearance, taste, and price it makes a world of difference to the customer. Throughout the years Coca-Cola has kept the same logo. They did this by using the same font just slightly changing the background to make it more favorable for the current generation. This has left a†¦show more content†¦The argument is which taste better, and is more appealing to the average person. A general study was done where they blind folded people, and put both drinks in front of them. Majority of the people surveyed, agreed they liked Pepsi more when not knowing which was what. Even though majority of them originally said they prefer Coca-Cola over Pepsi. Coca-Cola has a very secret ingredient called â€Å"7x† this is most likely the key factor in its goodness. Once before Coca-Cola used to contain more dangerous ingredients such as cocaine. They also use many simple ingredients such sugar, high fructose corn syrup, caffeine, cane sugar and other basic ingredients that most soft drinks have. Pepsi does not how ever have a secret ingredient, but they have high fructose corn syrup, sugar, and caffeine. It is practically the same as Coke just without the formula â€Å"7x†. Coca-Cola has a smoother taste and goes down easier then Pepsi, making Coca-Cola more favorable. Pepsi is also a little more sweeter and not as carbonated. Pricing throughout the years has stayed consistent. Coca-Cola had maintained their price around 5 cents for around 70 years. Where Pepsi’s price has fluctuated throughout the years do to rationing around World War I, and other economic struggles. The main reason Pepsi had struggled so much was transportation fees to get the ingredients to make the product. Throughout all the struggles Pepsi has face it is still a strongShow MoreRelatedRecommending a Marketing Mix for a Product or Service1604 Words   |  7 PagesTopic: Recommending a Marketing Mix for a Product or Service Executive Summary This report mainly talked about a product-Pepsi. In this report, the purpose was compared and contrasted which 4Ps is better to the Pepsi and wanted more people to buy it. The thesis was compare and contrasts the Pepsi with the competitor - Coca Cola. So the report needed find some information and interview some people. The key finding was that SWOT and 4Ps is very important to the product. 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